Landing pages are keyword focused content pages specifically created to cater to the profitable, keyword phrase you are targeting. Landing pages are not created to advertise a product or service, they are meant to provide the visitor with all the information they need to take action. When using a landing page for B2B (business to business) it is important to have multiple calls to action on the same page to gain the highest conversion rate.
The goals, or purpose, of Landing Pages are:
- To drive action through communication, not advertisement.
- To generate additional leads and provide visitors with a very easy way to buy.
- To provide keyword focused content which communicates a solution to the specific buyer persona.
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