When you are first starting out, the word of digital marketing can be incredibly overwhelming. Between website design, social media accounts, email campaigns, SEO, analytics, and content creation, a ...more
Case Study: Keeping up with Facebook's changing algorithms.
In recent years, it seems like Facebook has been tweaking their algorithms every few months. Many of these changes have made it more difficult for marketers to share content with their full ...more
4 Trends in College Website Design and Content
The days where your college website could skate by on pure information and a design comparable to that of a hotel lobby brochure are long gone. You need a little more to make your website unique and ...more
Creating the Perfect Video Testimonial: Prep Work
By now, we're all probably aware of the extreme results video content can produce. Including video content in an email leads to a 200-300% increase in click-through rate, including a video on a ...more
Branching Out - The Importance of Interacting with New People
A few weeks ago, MINDSCAPE decided to have a party at our office in honor of National Margarita Day. We laid out the snacks, mixed up the drinks, and invited the other tenants of our building to mix ...more
Failure is just the beginning.
The other day I was reading a particularly inspiring post, The Surprising Benefits of Failure, from Think with Google (Sidebar: Think with Google is awesome. If you aren’t subscribing already, you ...more
Using Storytelling to Create B2B Digital Content
Thow away your laundry list. How a good story can make your content more compelling. The other day I was perusing Netflix, trying to decide what to watch. In its infinite wisdom, Netflix suggested ...more
Using Emojis in Your Email Subject Lines
Did you know that 6 billion text messages are sent in the U.S. every day? Crazy, right? Or maybe it isn't so crazy anymore. You probably text a fair amount. I text a fair amount. Everyone I know ...more