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Piece of Mind | An inbound marketing blog

April 20, 2017

5 Questions to Ask Before Hiring a Freelance Writer

by Connor Manion

When you are first starting out, the word of digital marketing can be incredibly overwhelming. Between website design, social media accounts, email campaigns, SEO, analytics, and content creation, a ...more

April 14, 2017

Case Study: Keeping up with Facebook's changing algorithms.

by Ashley Daniels

  In recent years, it seems like Facebook has been tweaking their algorithms every few months. Many of these changes have made it more difficult for marketers to share content with their full ...more

April 12, 2017

4 Trends in College Website Design and Content

by Ashley Daniels

The days where your college website could skate by on pure information and a design comparable to that of a hotel lobby brochure are long gone. You need a little more to make your website unique and ...more

April 5, 2017

Creating the Perfect Video Testimonial: Prep Work

by Connor Manion

By now, we're all probably aware of the extreme results video content can produce. Including video content in an email leads to a 200-300% increase in click-through rate, including a video on a ...more

March 22, 2017

Branching Out - The Importance of Interacting with New People

by Ashley Daniels

A few weeks ago, MINDSCAPE decided to have a party at our office in honor of National Margarita Day. We laid out the snacks, mixed up the drinks, and invited the other tenants of our building to mix ...more

March 20, 2017

MINDSCAPE's March Newsletter

by MINDSCAPE

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March 16, 2017

Failure is just the beginning.

by Stephan Hokanson

The other day I was reading a particularly inspiring post, The Surprising Benefits of Failure, from Think with Google (Sidebar: Think with Google is awesome. If you aren’t subscribing already, you ...more

March 8, 2017

Using Storytelling to Create B2B Digital Content

by Ashley Daniels

Thow away your laundry list.  How a good story can make your content more compelling. The other day I was perusing Netflix, trying to decide what to watch. In its infinite wisdom, Netflix suggested ...more

March 1, 2017

Using Emojis in Your Email Subject Lines

by Connor Manion

Did you know that 6 billion text messages are sent in the U.S. every day? Crazy, right? Or maybe it isn't so crazy anymore. You probably text a fair amount. I text a fair amount. Everyone I know ...more

February 22, 2017

The 5 numbers that matter most to your website

by Stephan Hokanson

Advice for measuring website performance for people who think they're too busy to measure website performance. The blessing of a website is that everything is measurable. The curse of a website …  is ...more

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