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Piece of Mind | An inbound marketing blog

March 8, 2017

Using Storytelling to Create B2B Digital Content

by Ashley Daniels

Thow away your laundry list.  How a good story can make your content more compelling. The other day I was perusing Netflix, trying to decide what to watch. In its infinite wisdom, Netflix suggested ...more

February 22, 2017

The 5 numbers that matter most to your website

by Stephan Hokanson

Advice for measuring website performance for people who think they're too busy to measure website performance. The blessing of a website is that everything is measurable. The curse of a website …  is ...more

January 4, 2017

5 Ways to Improve Your Email Subject Lines

by Connor Manion

So you've written the perfect email. It has everything. The design is glorious, the content is nothing less than brilliant, and the CTA you threw at the bottom is so clickable it hurts. But you have ...more

December 7, 2016

Digital Marketing: How to Change the Way You View Change

by Connor Manion

Here at Mindscape, we have a philosophy that scares a lot of people: if you think something might work, try it. I know, horrifying, right? Well, to a lot of people it actually is. There is this idea ...more

November 30, 2016

3 Elements You NEED for a Successful Email Campaign

by Ashley Daniels

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November 14, 2016

No Picasso here. Getting real digital marketing results.

by Paul Ferrier

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November 9, 2016

The Importance of Quality Over Quantity in Digital Marketing

by Ashley Daniels

Less is more. Quality over quantity. These old adages can hold true when it comes to gifts, interior decorating and ... digital marketing. Yes, you read that right. There are many instances in the ...more

October 19, 2016

3 Challenges Colleges Face When Creating Digital Content

by Ashley Daniels

Website content, blog posts, social media, emails; there are so many avenues that colleges and universities can use to create digital content and communicate with their prospective audiences. This ...more

September 21, 2016

PPC & Inbound Marketing: Friends or Foes?

by Ashley Daniels

I am a huge fan of superheroes - Superman, Batman, X-Men; I love them all. So any chance I get to make a superhero analogy I take it, and I think this is one of those chances, so bear with me. more

September 13, 2016

Content Creation: What Should I Write About?

by Connor Manion

My girlfriend likes to test me from time to time. She likes to subtly slip little questions into our everyday conversation to see if I know things. Her favorite color, favorite animal, what kind of ...more

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