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Piece of Mind | An inbound marketing blog

April 12, 2017

4 Trends in College Website Design and Content

by Ashley Daniels

The days where your college website could skate by on pure information and a design comparable to that of a hotel lobby brochure are long gone. You need a little more to make your website unique and ...more

April 5, 2017

Creating the Perfect Video Testimonial: Prep Work

by Connor Manion

By now, we're all probably aware of the extreme results video content can produce. Including video content in an email leads to a 200-300% increase in click-through rate, including a video on a ...more

March 8, 2017

Using Storytelling to Create B2B Digital Content

by Ashley Daniels

Thow away your laundry list.  How a good story can make your content more compelling. The other day I was perusing Netflix, trying to decide what to watch. In its infinite wisdom, Netflix suggested ...more

February 22, 2017

The 5 numbers that matter most to your website

by Stephan Hokanson

Advice for measuring website performance for people who think they're too busy to measure website performance. The blessing of a website is that everything is measurable. The curse of a website …  is ...more

January 4, 2017

5 Ways to Improve Your Email Subject Lines

by Connor Manion

So you've written the perfect email. It has everything. The design is glorious, the content is nothing less than brilliant, and the CTA you threw at the bottom is so clickable it hurts. But you have ...more

December 7, 2016

Digital Marketing: How to Change the Way You View Change

by Connor Manion

Here at Mindscape, we have a philosophy that scares a lot of people: if you think something might work, try it. I know, horrifying, right? Well, to a lot of people it actually is. There is this idea ...more

November 30, 2016

3 Elements You NEED for a Successful Email Campaign

by Ashley Daniels

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November 14, 2016

No Picasso here. Getting real digital marketing results.

by Paul Ferrier

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November 9, 2016

The Importance of Quality Over Quantity in Digital Marketing

by Ashley Daniels

Less is more. Quality over quantity. These old adages can hold true when it comes to gifts, interior decorating and ... digital marketing. Yes, you read that right. There are many instances in the ...more

October 19, 2016

3 Challenges Colleges Face When Creating Digital Content

by Ashley Daniels

Website content, blog posts, social media, emails; there are so many avenues that colleges and universities can use to create digital content and communicate with their prospective audiences. This ...more

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