So you've written the perfect email. It has everything. The design is glorious, the content is nothing less than brilliant, and the CTA you threw at the bottom is so clickable it hurts. But you have ...more
Digital Marketing: How to Change the Way You View Change
Here at Mindscape, we have a philosophy that scares a lot of people: if you think something might work, try it. I know, horrifying, right? Well, to a lot of people it actually is. There is this idea ...more
The Importance of Quality Over Quantity in Digital Marketing
Less is more. Quality over quantity. These old adages can hold true when it comes to gifts, interior decorating and ... digital marketing. Yes, you read that right. There are many instances in the ...more
3 Challenges Colleges Face When Creating Digital Content
Website content, blog posts, social media, emails; there are so many avenues that colleges and universities can use to create digital content and communicate with their prospective audiences. This ...more
PPC & Inbound Marketing: Friends or Foes?
I am a huge fan of superheroes - Superman, Batman, X-Men; I love them all. So any chance I get to make a superhero analogy I take it, and I think this is one of those chances, so bear with me. more
Content Creation: What Should I Write About?
My girlfriend likes to test me from time to time. She likes to subtly slip little questions into our everyday conversation to see if I know things. Her favorite color, favorite animal, what kind of ...more
How to Get More Leads Through Conversion Rate Optimization
Jane owns a small coffee shop in a busy metropolitan area. As a responsible business owner, she is aware of how many people come into her shop, what they order, and if for some reason they leave ...more