When you are first starting out, the word of digital marketing can be incredibly overwhelming. Between website design, social media accounts, email campaigns, SEO, analytics, and content creation, a ...more
4 Trends in College Website Design and Content
The days where your college website could skate by on pure information and a design comparable to that of a hotel lobby brochure are long gone. You need a little more to make your website unique and ...more
Using Emojis in Your Email Subject Lines
Did you know that 6 billion text messages are sent in the U.S. every day? Crazy, right? Or maybe it isn't so crazy anymore. You probably text a fair amount. I text a fair amount. Everyone I know ...more
Don’t be too smart: the value of A/B testing.
I was watching — okay, mostly listening — to a YouTube video from Dave McClure and four words jumped out at me: "Don't be too smart." Hence the title of this blog post. Dave was ...more
4 Things I HATE About Blogging
Recently I listened to a great speaker on the topic of blogging. Many examples were given to help explain how providing audiences with valuable content (in the form of blogs) would ultimately help ...more
The Importance of Quality Over Quantity in Digital Marketing
Less is more. Quality over quantity. These old adages can hold true when it comes to gifts, interior decorating and ... digital marketing. Yes, you read that right. There are many instances in the ...more
PPC & Inbound Marketing: Friends or Foes?
I am a huge fan of superheroes - Superman, Batman, X-Men; I love them all. So any chance I get to make a superhero analogy I take it, and I think this is one of those chances, so bear with me. more