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Piece of Mind | An inbound marketing blog

April 20, 2017

5 Questions to Ask Before Hiring a Freelance Writer

by Connor Manion

When you are first starting out, the word of digital marketing can be incredibly overwhelming. Between website design, social media accounts, email campaigns, SEO, analytics, and content creation, a ...more

April 12, 2017

4 Trends in College Website Design and Content

by Ashley Daniels

The days where your college website could skate by on pure information and a design comparable to that of a hotel lobby brochure are long gone. You need a little more to make your website unique and ...more

March 1, 2017

Using Emojis in Your Email Subject Lines

by Connor Manion

Did you know that 6 billion text messages are sent in the U.S. every day? Crazy, right? Or maybe it isn't so crazy anymore. You probably text a fair amount. I text a fair amount. Everyone I know ...more

December 16, 2016

Don’t be too smart: the value of A/B testing.

by Stephan Hokanson

                I was watching — okay, mostly listening — to a YouTube video from Dave McClure  and four words jumped out at me: "Don't be too smart." Hence the title of this blog post. Dave was ...more

November 30, 2016

3 Elements You NEED for a Successful Email Campaign

by Ashley Daniels

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November 14, 2016

No Picasso here. Getting real digital marketing results.

by Paul Ferrier

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November 10, 2016

4 Things I HATE About Blogging

by Amanda Brand

Recently I listened to a great speaker on the topic of blogging. Many examples were given to help explain how providing audiences with valuable content (in the form of blogs) would ultimately help ...more

November 9, 2016

The Importance of Quality Over Quantity in Digital Marketing

by Ashley Daniels

Less is more. Quality over quantity. These old adages can hold true when it comes to gifts, interior decorating and ... digital marketing. Yes, you read that right. There are many instances in the ...more

September 21, 2016

PPC & Inbound Marketing: Friends or Foes?

by Ashley Daniels

I am a huge fan of superheroes - Superman, Batman, X-Men; I love them all. So any chance I get to make a superhero analogy I take it, and I think this is one of those chances, so bear with me. more

September 8, 2016

How to Get More Leads Through Conversion Rate Optimization

by Ashley Daniels

Jane owns a small coffee shop in a busy metropolitan area. As a responsible business owner, she is aware of how many people come into her shop, what they order, and if for some reason they leave ...more

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